Unhooked Sports resells and teaches people how to use eFoils. They're based in Austin, Texas and wanted a website to capture the feeling of excitement and adventure that comes with using an eFoil.
The client needed a one-stop shop; a website that would provide users with all the information they need to know about the business and its offerings. They were adamant about having a bold, modern, and unique design - one that would give users an experience that is eFoil-centric.
The goal of the project was to have a one-page website that would be able to include all of the required information without feeling too cluttered. It was important for the website to have a cohesive feel throughout so that users wouldn't feel overwhelmed when looking at it.
The business has been growing rapidly and they needed a website that could keep up with their expanding offerings. The old website was no longer suffice, so they required a new one that would be able to hold all of their offerings as well as give off a modern vibe.
The first step was to create cohesive wireframes that converted the goals of the website into a clear and concise layout. Next, the wireframes were converted into Figma prototypes which were then approved by the client. Once everything was approved, the prototypes were then developed on WordPress using Bricks builder.
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