The Fair Investment Group is a real estate investment management firm based in the UK. They wanted a website & brand Identity that would reflect their style and sophistication.
The client approached us with the desire for a brand identity and website that would accurately reflect the attributes of their business - they wanted the designs to be luxurious, contemporary and unique.
The first objective of the project was to design a logo and brand identity for the client that would encapsulate their essence as a company. The second goal was to design and develop a website using the new brand identity that would give users a luxurious and sophisticated feeling. The purpose of the website was to function as an informative tool to increase leads for the company.
In the real estate and finance world, looking trustworthy and premium is essential to success. Creating an identity and website that reflects these qualities was crucial for the company. Also, having a website that is conversion-optimised is bound to bring in a lot of leads.
Most of the time went into developing the brand identity - different research and design phases to ensure we represented the client's vision correctly. Once that was complete, we moved on to planning and designing the website on Figma before finally developing it on Wordpress.
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